FANG has changed the game!
The world renowned consultants at McKinsey put it this way:
“For the past decade, the life insurance and annuities industry has struggled to find growth. The future of the life insurance industry will depend on adaptation.
But when’s the last time you saw one on TV?
Have you heard of Vitaminwater? Coke bought it for $4.1bn. Traditional soft drinks are now less than 2/3 of Coke’s business, and that percentage is likely to decline.
The problem, I think, is that we fell out of love with sweet, syrupy soft drinks. Coke saw this handwriting on the wall, so they evolved into ready-to-drink teas and coffees and juices and dairy products.
That’s right. Oxytocin.
Whether you are marketing to financial advisors or affluent families, your marketing needs a good dose of oxytocin.
If you a looking for more sales activity, more profitable conversions and less pressure to discount your value; then oxytocin is what you need.