The advisor’s paradigm has evolved, has your marketing kept up?

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Which advisor paradigm are you serving? If you’re a financial institution that is dependent on growing relationships with financial advisors, this is a critical question.

I don’t need to explain Snapchat filters to my 30-year-old nephews. But I’m not sure it would be the same conversation with my 88-year-old Dad. The same principal applies here. The business paradigm for financial advisors has evolved in the last few years. How you should approach them and what they might expect from their strategic partners differs depending on where they are in this evolution.

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